
| Germany
This section contains a description of a recent transport benchmarking initiative in Germany, followed by an overview of German benchmarking activities in general. A recent initiative in transport benchmarking The
Berliner Verkehrsbetriebe (BVG) is currently planning to
initiate a Project for Benchmarking in the Urban Public
Transport of European metropoles. At this time the project
is still in the state of conceptualisation and internal
discussion. BVG`s project co-partner is the transport and
logistics consultancy Hertzog & Partner Management
Consultants GmbH of Potsdam/Germany. The
aim of this project is to initiate a continuous and
long-term orientated benchmarking process from which every
participant will benefit. A working group of members of
the different Urban Public Transport companies is still to
be established. Its work will focus on the following
aspects:
The
performance of each company will be measured by
qualitatively measurable and objective indicators (called
primary benchmarks). Primary benchmarks are clearly
defined and represent a characteristic feature. For
further description and interpretation of the primary
benchmarks secondary benchmarks will be collected as well. The
schedule of the project will be divided into several
stages. The complexity of the data collection and the
results/conclusions drawn will increase throughout the
different stages of the project. At the beginning the
focus of interest will be on quality indicators in the
Urban Public Transport companies. The work will be
orientated towards the given norm DIN EN 13816, which
provides service quality definitions as well as targeting
and measurement guidelines in public passenger transport. Benchmarking Activities in Germany Benchmarking
activities have started in the 1980’s in Germany. The
best-known benchmarking activities are company related
benchmarks. The benchmarking instrument is being more and more
applied in Germany. In 1994 the “Information Center
Benchmarking” at the Fraunhofer Institut was founded with
support of German industry. Task of this center is to promote
the tool benchmarking especially for SME’s. Because of the
comparison at “world class” companies on European level the
Global Benchmarking Network was founded. This Network of
benchmarking centers serves the international contact of
benchmark partners. These networking partners combine the
knowledge of 12 nations. Since 1994 a European best practice
benchmarking award was given. The company
related benchmark activities are concentrated in the following
sectors:
Involved
are nearly all large German companies, e.g. Siemens,
DaimlerChrysler, T-Mobil, etc. The focus
of benchmarking activities in general lays on marketing and
sale; production and company planning, information systems and
R&D; softer themes like personal management are only
benchmarked by 14% of the companies. Tendencies
for future benchmarking activities can be seen in: Furthermore,
the focus will be widened to include public sectors, frameworks
and policies. Steps
are taken by e.g.: Further
examples in Germany: Some more examples of the application of benchmarking in Germany: Product and Process Benchmarking by BMW; Citizens Network Benchmarking; Benchmarking in communal waste industry; Logistics Benchmarking; Internal Benchmarking by Siemens; Benchmarking of Social and Health Services; Benchmarking by Deutsche Telekom; Benchmarking of Services of Airlines from Lufthansa; COMET, Benchmarking of Metro Systems; OBI improve the consumental friendliness. |
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